Want to boost your landing page conversions?
So, the main goal of a landing page is to convert your website visitors into leads and generate sales and revenue.
If your existing landing page is not able to give you enough leads and conversion than its time to split test your existing landing page with a more well executed and optimized landing page.
You need to provide your website visitors with a user-friendly and clean landing page that has the ability to provide information about your product or services in a proper way. Your landing page should be informative as well as attractive to seek the attention of potential customers.
Here the basic elements of a converting landing page:
The headline of the landing page on top of the page is perhaps the first thing that catches the attention of every visitor so your headline should be simple, direct, and communicate a direct message to your visitors.
Small Lead Capture Form
Forms used on the landing page are very essential to capture leads. The form should be kept short and simple as much as possible as for the visitor’s long forms are like hurdles.
Small forms have proved to have gathered more conversions then the large forms. Small form fields capture more leads and increase conversion.
Call To Action button above the fold
The call to action button above the fold and the text used on the buttons are very effective, the call to action button text should be more specific you are about the action like Submit details, Enter now, Request a FREE quote etc.
Easy to understand content
Landing page content is a key factor of attracting potential customers. If you provide informative and easy to understand content in your landing page it is most likely to increase your landing page conversion rate.
You can use trust seals on the landing page to split test your conversion rates.
Implementing a video on the landing page can have an impact on your landing page conversion. Video implementation has shown a positive effect on landing page conversion.
You can place testimonials on your landing page. It can be an audio testimonial, video testimonials, or simple text testimonial. Video testimonials are more trusted by visitors.
Call to Action Button
A large call to action button on the bottom of the page is very important in converting leads. Buttons usually have a higher CTR than plain text links.