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The way in which you convey your message to the visitors through your landing page is very important to get it converted into leads. It depends upon the ability of your landing page design to accurately reflect the message you want.
Forms used on the landing page to capture leads are very important. Form should be kept short and simple as much as possible as for the visitors forms are like hurdles which they don’t like to cross. Small forms have proved to have gathered more conversions then the large forms. Single form field on the main page usually attracts visitors to fill it up and once they start filling out the form they are more likely to complete it.